Real Estate Information Center

As a luxury real estate marketing professional, your marketing materials must look and feel different, from the competition. Great packaging is crucial. Whatever you leave behind with home sellers at your listing presentation should stand out and scream “marketing savvy”. The way you market yourself is like a test drive of what your client can expect when you market their home.

Think about it! Basically, what is in that folder, the data and the conclusions reached on the selling price are generally pretty close; the market research is identical if your competition is also competent. But, your packaging should look good enough to stay on their coffee table, like a coffee table book! And, it should make your competitors materials pale in comparison.

Here is a lesson from the world of marketing gelato or Italian ice cream. The word “gelato” means frozen in Italian. There is no gelatin in gelato as some people believe. We are aficionados of gelato in Italy. Our favorite is Vivoli’is in Florence, behind the Piazza Santa Croce church. We also treasure memories of hazelnut gelato sundaes sitting outside under the arcades in Torino.

Continue reading ‘Personal Branding For Real Estate Agents – Great Packaging is Crucial’ »

Are you ready to invest in income property but not sure what level of service to expect from your real estate agent?

Investing in income property can be a stressful experience, but remember, your real estate agent is there to help you every step of the way. As a Buyer, your agent will be compensated by the Seller at the close of escrow. What this means is that while she works for you, she’ll be paid by the Seller for her services. Fees typically average 2-2.5% of the purchase price, so on a $500,000 purchase, your agent will earn between $10,000-$12,500. Some of this money will go to her brokerage firm and to cover costs, but remember that your agent is being well paid for her job. So take advantage of her services to the fullest to ensure the smoothest and most enjoyable experience.

So, what should you expect from your agent? First, once your agent has your search parameters, she will set you up to receive daily updates from your local MLS or other services. This will allow you to see all the new listings that come on the market in your price and criteria range. Most clients like to drive properties on their own, and only bring their agent with them once they’ve identified a property they’re interested in. Continue reading ‘Working With Real Estate Agents – What to Expect?’ »