In a down market with potentially high vacancies, there are many opportunities for landlords to incentivize existing clients to renew a lease and to ensure that the market is aware of their product. On the flip side, tenants will be looking for “deals” and incentives and real estate brokers will need to work hard to bridge the gap, getting creative to keep all parties happy.
In a commercial real estate market such as Boston, there are a few things landlords should consider to help garner sales and communicate value when vacancy rates are high or growing: