In a commercial real estate market such as Boston, there are a few things landlords should consider to help garner sales and communicate value when vacancy rates are high or growing:

1. Make sure you have a solid marketing plan. Brokers and prospective tenants first and foremost need to be educated about your property. If your buildings are clean, well-lit, secure, handicap accessible, LEED certified, well-managed – you should be advertising your competitive standouts. In today’s marketplace there are numerous things you can do outside of “traditional” marketing to get the word out. Try a business blog or dabbling in social marketing mediums. The opportunities for online visibility are endless and it’s more important than ever to get your message out there.

2. Make your floorplans available in CAD so prospects and space planners have great planning and configuration tools if they need them.

3. Consider more shared amenities: conference rooms, wireless Internet, free parking, cafes – amenities go a long way when it comes to perceived value.

4. Re-focus your thinking on the value of a fully rented building versus old market rates. Often times market perceptions are no longer truly what the market is willing to bear. Base your offering on true costs and your own unique situation. Those of you willing to restructure leases and provide incentives will likely fill your vacancies. In the long run it will be easier to re-finance or keep your building’s perceived value high for likely investors.

Even in down markets people need places to live and work. Quality products that are well maintained and managed will always attract and retain residents. If you are willing to step outside the box every now and again to consider creative plans, Boston can continue to provide for a very successful marketplace.

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Realtors are accustomed to working with very erratic markets. Even during the height of the bubble, there were realtors who predicted that it couldn’t last forever and that the stratospheric heights to which it ascended would likely be answered with a resounding crash back to Earth. While the media uses many terms to describe this which are dramatic, they are not necessarily hyperbole. For many individuals, the housing crash is indeed tragic in its implications and long-lasting in its overall effects. It would seem that right now would be a time when realtors would be seeking new employment and this is true, at least for those who were only along for as long as the bubble held out.

Good realtors are business people like any other. They make their living by analyzing the investment sensibility of various properties and helping their clients to make the right choices in how they handle their money. This field is not for amateurs, though many did get in during the good times. The thinning of the numbers has had some good effects where the overall qualifications of realtors are concerned as only the very best are still in business and still able to turn a profit for themselves and their clients.

Florida was one of the hardest-hit markets in the US. This bubble housing economy was once raging with an economic fury seldom seen in American history. Even though the bubble has decidedly gone bust and the prices have dropped precariously, some realtors have found opportunity in these down times. Some of them are helping clients take advantage of foreclosed properties and some are helping their clients sell extra property as rental investments to investors from all over the world. Find a realtor who has not only weathered the storm, but who can find opportunity amidst the hardship. They are out there and now stick out conspicuously.

Sunny Realty of South Florida features technologically advanced and Internet savvy realtors. They specialize in Sunny Isles real estate, Miami Beach luxury real estate and luxury condominiums. SunnyIslesMiamiRealEstate.com provides instant access to the best in Miami Beach condos.

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