Real Estate Information Center

Although there are a lot of different aspects to a real estate investment marketing plan, one unique way to get the word out about your business and attract private lenders is by doing a Webinar. A Webinar is a method you can use to deliver your presentation or seminar over the Internet.

A Webinar is a convenient and effective way to deliver your presentation and allow others to participate right from the comfort of their home. A Webinar offers the ability to deliver your real estate investment information, receive feedback from others, and hold discussions on the topic.

How to Create a Webinar

* Organize Your Presentation: Organize your presentation of the topic of real estate investment you will be talking about. In addition, you will need to organize a schedule within a specific time frame, especially if you are going to have any other speakers, different activities, questions and answers, or something else.

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Luxury real estate marketing professionals should always pay close attention to details in their marketing materials, their website and their client services. With personal branding for real estate agents, it is the little things that can distinguish you from your competitors. The more sophisticated your target market the more they will appreciate the details. But, almost everyone appreciates even minor acts of kindness and thoughtfulness. Small things make a big difference.

To tune into the importance of details as a strategic differentiator study the major luxury brands. We are firm believers in out-thinking not out-spending your competition to achieve more market share. Here is a very simple example of how a very minor design element can completely influence a major buying decision and even cause someone to switch brands all together.

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You have seen their names in every book store, on television infomercials promoting countless live seminars and all over the internet. Real Estate experts are held in high regard and they are making a fortune in promoting and selling their expertise, and perhaps making even more money off joint venture property deals with students too.

There are experts in every area of real estate from sales agents, brokers and investors to timeshare sellers and any of hundreds of other specializations. Then there are the secondary support services to the market including mortgage brokers, home inspectors, attorneys, home inspectors, etc. and taking it further there are the producers and publishers that analyze and report on the industry.

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Is a property photo always worth a 1000 words, to a ‘for sale by owner’, an agent, or anyone else for that matter? Advertisers tend to forget that buyers need motivation to tour a property, that they should not be prejudging it based solely on the photo presentation or virtual tour. Photographs should pique a buyer’s curiosity, validate the opinion that has been formed from reading the text, then entice them to view the product.

One black and white exterior photo

As a real estate agent who launched his career in 1979, and now the publisher of a niche property, e-commerce website, I am amazed at how the use of photos in advertising properties for sale has evolved. Of course thirty years ago we didn’t have the luxury of the Internet to advertise a vendor’s property. The usual practice was to periodically place a newspaper classified ad in an effort to generate phone calls, and to add our property listing to the office display ad that usually was published every Saturday in the local newspaper. The ad, as a rule, amounted to a few lines of copy highlighting the most important features, and included an exterior black and white photo of the property.

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Social media advertising is currently taking the Internet by storm and social media sites are no longer for just the younger people. Social media sites such as Facebook and LinkedIn are for professionals and business people. Along with social media advertising has emerged the trend of social bookmarking which is a great way to attract the attention of private lenders.

What is Social Bookmarking? Social bookmarking allows you to share your expertise and save a series of bookmarks for your own personal use and to share with others. You can also take bookmarks that have been saved by others, add them to your bookmarks, and subscribe to the list of bookmarks saved by others. Social bookmarks are capable of being shared and reciprocated with specific groups of people inside a specific network or through public and private domains. They can be viewed by tags or through the use of a search engine. Although social bookmarking sounds complicated it is a relatively easy and resourceful tool for getting the word out about your real estate investment business. How Does Social Bookmarking Work? Social bookmarking is provided by websites like StumbleUpon, Digg, Redd-It, OnlyWire, and others. These sites provide useful content for your real estate investment business by storing blogs, articles, websites, videos, and other types of content for the purpose of expanding your knowledge and providing you with a tremendous opportunity to network with other real estate prospects.

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