Not that Dubai needs some celebrity endorsement to gain popularity; the “city of gold” is a star in itself. When a celebrity purchases some villa, island, or just put his/her name to some building, it’s hard to determine who’s being promoted? Dubai? The star? or both of them? Dubai has got a celebrity status, that is why celebrities are more than happy to attach their names with the developments going on, some have done it by purchasing a piece of property, others by giving their names to some development, while some are trying their luck in designing hotels or golf courses. Although, the property has got to deliver what it is supposed to deliver (yields on investments, luxurious lifestyle or world class business facilities), still nobody minds paying a little more when they know they will be getting a villa in the neighborhood of David Beckham or Brad Pitt.
Big names from Sports world:
Sheikh Mohammed bin Rashid Al Maktoum presented a whole island (in “The World”) to Michael Schumacher at his retirement, probably one of the most expensive publicly known gifts to an individual in recent times. Schumacher involvement doesn’t end there; we have got a whole Michael Schumacher Business Avenue at Business Bay as well. Similarly Boris Becker has a 19-storey building named after him. ACI Real Estate recently launched “Boris Becker tower” in the same district. Talking of tennis celebrities, everybody knows the famous friendly match played between Roger Federer and Andre Agassi at the helipad of Burj Al Arab hotel. Then we have “Tiger Woods Dubai”, a golf resort designed by non other than Tiger Woods himself. David Beckham represents the football stars at Dubai, who owns a luxurious Villa at Palm Jumeirah (though for the time being, his in-laws are more likely to occupy it).
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