Real Estate Information Center

Individuals and families around the country often attempt to sell their properties on their own. While many are successful in their endeavors, there are just as many if not more that are unsuccessful in their attempts to sell. During this housing market, real estate professionals who leverage the available marketing opportunities are financially successful. One effective marketing method is to use real estate letters to market to for sale by owner properties.

Create a Letter

The first step in leveraging this marketing strategy is to create or utilize letters that show the benefits of hiring a real estate professional over trying to sell a property on your own. Providing information, compelling success stories and data are effective in creating a powerful real estate letter for this market. Appeal to the audience in which you are marketing to and be sure to include a clear call to action so that your leads know what step you are asking them to take, and how to take it. Include all of your relevant contact information in the letter, including full name, company name, phone number, business address, email address and company Web site. Make it easy for the prospect to reach you.

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It’s no secret that today’s real estate market is tough. Worried sellers are trying to sell their homes themselves. Home property values are down, and they desperately want to save the cost of a real estate commission, so they try to market their properties as FSBOs (for sale by owner sellers). Makes sense, right?

Yes, “if.”

If you are accustomed to taking responsibility for yourself, have some business sense, have bought and sold homes before, have some time and money to invest in the project, and know and can use the tools and techniques that good Realtors use, then the answer is an unqualified and resounding, “Yes!” You have the right mind set and the ability to actually earn the Realtor’s commission. Either the whole commission, or just the part the selling agent would have gotten. Earn is the operative word here.

So how do good Realtors do it?

Good Realtors start with the basics and work through a systematic, well designed and thought out, integrated, multi-media marketing plan.

Continue reading ‘For Sale by Owner – Realtor Secrets 101 For FSBOs’ »

It is the job of a real estate agent to find you a buyer, but perhaps you can do it yourself.

Standing at your yard looking at your house, you think to yourself, you are going to sell the house but would you just do it yourself or hire an agent? Think, consider, and assume.

Apparently, when you have an agent or broker, about 3-4% of the sales price goes to them, for after all they did their part of the job. But, that could mean money getting out of your pockets or wallets and fat bank accounts, right? Plus there is a global financial crisis, deny it or accept, that even the well-off families and companies along with big corporations are forced to thrift if they want to keep their business running. Finally after a day or two of reconsidering, you have decided to get yourself a buyer without the help of a broker or an agent. Now, the big question is – How? That’s what we are here to find out.

Often the first steps are fundamental and basic to house selling and even home renting. To be visible to a community of buyers, why not do promotional activities or ads?

Continue reading ‘Is a Quick Home Sale Possible Without the Help of a Real Estate Agent?’ »

For sale by owner…selling your house – There are many things to think about when considering the option of selling your house yourself. To begin with, taking this avenue will be time consuming. It will be like having a part time job along with your current occupation and you must invest time into different avenues if you want to be successful.

You need to start by preparing your home for sale. This would mean fixing everything that needs fixed around the house and giving all areas of the house a new and fresh look. To do this, you would first want to paint and clean everything. Be sure to remove all clutter from the home and make everything as neutral as possible.

Paying attention to the outside of your house is crucial. This is the first thing that potential buyers will see and an untidy and unattractive lawn can easily put buyers off. Make sure your yard is cleared of any debris and that it is well manicured. You may want to invest in planting flowers or a hanging basket of flowers in order to add flare to your out side space.

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Selling your house is one of those times when it pays to do your research – literally. Time after time it has been seen that spending that little extra to “prepare” your house for the property market can make a huge difference on the end price. Unanimous opinion is that if you prepare your house the way your buyers want to see it, you will have a much better chance of selling it for the price you want – and faster too.

So, here are 7 tricks to help you sell your house, gleaned from the conversations of those that came, saw, bought, or rejected for sale by owner properties in the last few years. Follow them and you will easily be able to reap the rewards of an earlier sale and a higher price on your rural or residential property.

De-Clutter
Nothing conveys space like an uncluttered room! Clear the all rooms of any furniture you can do without. It doesn’t matter what you do with it: sell it on eBay, put it in storage, give it to friends, just get rid of it. Potential buyers like to imagine their own furnishings in a room, so doing this gives them a chance to do so.

Continue reading ‘For Sale by Owner Tips – 7 Tricks to Help You Sell Your House’ »