Archive for April, 2009

If you are buying short sales from banks one of the requirements from most banks is a proof of funds (“POF”) letter. If you are using a traditional lender it is generally easy to get a standard preapproval letter. But what if you are going to use private lenders or hard money lenders how you get proof of funds letter.
I have drafted several example for you use in different circumstance depending if you are using private lenders for hard money lenders.

A typical POF letter from a private lender might be as follows:

To Whom It May Concern:

My name is Sammy Lender (“Lender”) and I am private investor. Mr. Joe Real Estate Investor (“Borrower”) has the availability of private funds from for the purposes of purchasing a single family home at 123 Main Street, Anywhere, USA. The Borrower has an approved availability of funds in the amount of $ ____________________.

Continue reading ‘Real Estate Investors – How to Draft a Proof of Funds Letter’ »

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How many times have you heard the news talk about the real estate market not being what it was a few years ago? I frankly am tired of it, and will not allow the news to determine if my client’s sell or not. As a Home Stager it is my job to help my clients’ prepare their homes to be sold quickly and for more money.

It is important for the Homeowner and Real Estate agents to understand why Staging is so critical and that it should be done before the house is listed. Preparing the home to be shown so it looks its best before the Brokers Open House is a MUST DO! Why would you not have the Realtors see the house at its best? They are the ones who determine if they will show it to their clients.

Another reason that you MUST stage the home before listing it is for the value of the virtual tours that the Realtors use as a selling tool. I am amazed at how many homes that have virtual tours and look terrible online. If you are a purchaser and are using the virtual tours to determine which houses you want to look at, you will be unlikely to let your Realtor take you to one that looks terrible online. So if your a Seller, why put yourself in that position.

Continue reading ‘Don't Let the Market Fool You’ »

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Individuals and families around the country often attempt to sell their properties on their own. While many are successful in their endeavors, there are just as many if not more that are unsuccessful in their attempts to sell. During this housing market, real estate professionals who leverage the available marketing opportunities are financially successful. One effective marketing method is to use real estate letters to market to for sale by owner properties.

Create a Letter

The first step in leveraging this marketing strategy is to create or utilize letters that show the benefits of hiring a real estate professional over trying to sell a property on your own. Providing information, compelling success stories and data are effective in creating a powerful real estate letter for this market. Appeal to the audience in which you are marketing to and be sure to include a clear call to action so that your leads know what step you are asking them to take, and how to take it. Include all of your relevant contact information in the letter, including full name, company name, phone number, business address, email address and company Web site. Make it easy for the prospect to reach you.

Continue reading ‘FSBO Prospecting Using Real Estate Letters’ »

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